Wellness Guide in the City for Foreign VIPs Following the Enforcement of the Seoul Healing Tourism Promotion Act

In April 2026, the Seoul Metropolitan Government officially began implementing the 'Healing Tourism Promotion Act,' fostering rest within the city as an official urban brand. This serves as an institutional framework to provide more systematic and high-quality wellness experiences to multinational visitors seeking emotional stability and physical recovery even in unfamiliar environments. In line with these policy changes, HBT proposes customized wellness journeys optimized for the customer's condition and purpose.

1. Policy Changes and New Urban Wellness Trends

With the implementation of this promotion act, Seoul is evolving beyond a city of simple shopping and tourism into a global wellness hub themed around 'healing.' According to statistics, the proportion of foreign visitors to major spa facilities exceeded 20.2% as of 2025, showing a steep growth trend. Now, you can more safely experience hidden healing assets, such as quiet neighborhood public baths, meditation spaces in temples, and traditional Korean medicine clinics, all officially curated by the Seoul Metropolitan Government.

2. Special Customized Healing Experiences in Seoul

HBT proposes the following programs where Seoul's static and dynamic energies harmonize. We provide a deep healing experience for the mind and body through 'Personalized' care tailored to the skin type and physical constitution of our multinational VIP clients.

1. Private Korean Medicine Consulting: Tasting of customized medicinal teas and experience of traditional Korean medicine therapy based on constitution analysis.
2. Urban Garden Stroll: Mindfulness walking in tranquil nature, such as the Secret Garden of Changdeokgung Palace or Seonyudo Park.
3. Premium Jjimjil Culture: Relaxation at high-end spa facilities that reinterpret Korea's unique heat therapy culture in a modern way.
4. Seon (Zen) Meditation: Exploring inner peace through expert-led meditation sessions held at temples within the city.

3. HBT Wellness Service Comparison and Proposals

We offer two types of services that you can choose from based on your schedule and preferred level of care. You can expand step-by-step from the Standard service, which includes booking assistance for safe and verified locations and programs, to the Premium VIP service, which includes a dedicated manager and customized wellness programs according to your preferences.

1. Standard Service: Provides location recommendations based on official guides and information on public transportation and general call services. Basic booking information is provided in multiple languages along with individual wellness facility booking assistance.
2. Premium (HBT VIP) Service: Proposes customized route planning based on individual health conditions, accompanied by barrier-free private vehicles and professional concierge managers. It consists of a package that integrates medical clinics (1-2 days) and healing care (3-4 days), with real-time professional interpretation and communication support from a dedicated manager.

4. HBT's Promise for a Safe and Private Journey

Traveling in an unfamiliar environment can be tiring. HBT manages language barriers and complex booking processes on your behalf so that you can focus solely on resting. Especially for long-term journeys that combine medical services and wellness, we provide a more complete lifestyle experience through 'recovery-specialized healing programs' that assist with stable recovery after procedures.

If you need a specific visit plan tailored to your tastes and condition, or if you would like to know more about the programs introduced today, please feel free to contact us at any time.